Baratza Grinders

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Baratza is a Seattle, USA-based leading coffee grinder manufacturer. They provide grinders for home coffee consumers who are focused on flavour, sustainability, and cafe quality without the hefty price tag. They’re set apart by their top-class burrs, caring customer support, and ease of repairability.

Made was asked to rationalise the brand’s strategic platform and update the existing brand palette to enable the brand to go global whilst maintaining the existing fit into the craft coffee category (personality and reputation for care) to retain the local heritage.

 

Baratza is a Seattle, USA-based leading coffee grinder manufacturer. They provide grinders for home coffee consumers who are focused on flavour, sustainability, and cafe quality without the hefty price tag. They’re set apart by their top-class burrs, caring customer support, and ease of repairability.

Made was asked to rationalise the brand’s strategic platform and update the existing brand palette to enable the brand to go global whilst maintaining the existing fit into the craft coffee category (personality and reputation for care) to retain the local heritage.

 

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DESIGN • THINKING • CONTENT