Big Fat Smile

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Full-service creative direction for childcare and learning specialists BFS; including identity development, brand palette rollout, collateral design, film, motion and website design.

Formerly a government childcare service, Big Fat Smile (new name)  was conceived in order to both contemporise and commercialise early childhood learning. The brand idea of 'Positive Learning Fun', the core tenet of the organisation, was developed as a cornerstone for developing the new brand. A bright, lively, positive palette has been developed, with quirky imagery and contagious language. 

Thanks to Tim Bauer for the photography.

 

Full-service creative direction for childcare and learning specialists BFS; including identity development, brand palette rollout, collateral design, film, motion and website design.

Formerly a government childcare service, Big Fat Smile (new name)  was conceived in order to both contemporise and commercialise early childhood learning. The brand idea of 'Positive Learning Fun', the core tenet of the organisation, was developed as a cornerstone for developing the new brand. A bright, lively, positive palette has been developed, with quirky imagery and contagious language. 

Thanks to Tim Bauer for the photography.

 

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