Scenic

MadeO-Images-Feature-Scenic

Provided creative direction and strategy for travel tour specialists Scenic; including a reinvented identity, brand palette development, tone-of-voice and collateral design.

Scenic is a world-renowned tour operator of cruises and land tours. Made was commissioned to create the brand's visual direction and design of the identity palette. The concept is based on the idea of 'Wonder' - a filter that enables Scenic to increase its position as a global leader in premium luxury travel. A new visual palette opened up opportunities to express the benefits of travelling with Scenic, maximising the character of the business whilst maintaining the restraint of a premium brand. We partnered with Collaborateur for strategic insights and business direction for the project.

 

Provided creative direction and strategy for travel tour specialists Scenic; including a reinvented identity, brand palette development, tone-of-voice and collateral design.

Scenic is a world-renowned tour operator of cruises and land tours. Made was commissioned to create the brand's visual direction and design of the identity palette. The concept is based on the idea of 'Wonder' - a filter that enables Scenic to increase its position as a global leader in premium luxury travel. A new visual palette opened up opportunities to express the benefits of travelling with Scenic, maximising the character of the business whilst maintaining the restraint of a premium brand. We partnered with Collaborateur for strategic insights and business direction for the project.

 

MadeO-Images-Third-Sceniclogo1
MadeO-Images-Third-Scenic-Language
MadeO-Images-Third-ScenicMrFu
MadeO-Images-Feature-Scenic-Taj
MadeO-Images-Half-Scenic-Icons-Aminate
MadeO-Images-Half-Scenic-Wonder
MadeO-Images-Feature-Scenic-Brochure1
MadeO-Images-Third-Scenic-Palette
MadeO-Images-Third-Scenic-App
MadeO-Images-Third-Scenic-Monkey
MadeO-Images-Feature-Scenic-Club
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MadeO-Images-Feature-Scenic-Palette1

DESIGN • THINKING • CONTENT