Big Fat Smile
Identity

Formerly a government childcare service, Big Fat Smile (new name)  was conceived in order to both contemporise and commercialise early childhood learning. The brand idea of 'Positive Learning Fun', the core tenet of the organisation, was developed as a cornerstone for developing the new brand. A bright, lively, positive palette has been developed, with quirky imagery and contagious language.

Photography by Tim Bauer. 

Big Fat Smile
Identity

Formerly a government childcare service, Big Fat Smile (new name)  was conceived in order to both contemporise and commercialise early childhood learning. The brand idea of 'Positive Learning Fun', the core tenet of the organisation, was developed as a cornerstone for developing the new brand. A bright, lively, positive palette has been developed, with quirky imagery and contagious language.

Photography by Tim Bauer.