Breville x Heston
The All In One Films

The Breville All In One is a versatile stick mixer kit, with a unique potato masher attachment. Heston Blumenthal was recently appointed Breville's global brand champion, so what better way to kick off the relationship than a trip to London to direct and film a new TVC and online films. We aimed to qualify the variety of functions of the All In One by using Heston to create a fantastic Shepherds Pie. We added an element of light-hearted humour to the ads by using a doppelganger for Heston (it's actually the industrial designer who invented the appliance) as a competitor in the World Shepherds Pie Cook Off. The online films demonstrate the individual functions of the appliance.

Breville x Heston
The All In One Films

The Breville All In One is a versatile stick mixer kit, with a unique potato masher attachment. Heston Blumenthal was recently appointed Breville's global brand champion, so what better way to kick off the relationship than a trip to London to direct and film a new TVC and online films. We aimed to qualify the variety of functions of the All In One by using Heston to create a fantastic Shepherds Pie. We added an element of light-hearted humour to the ads by using a doppelganger for Heston (it's actually the industrial designer who invented the appliance) as a competitor in the World Shepherds Pie Cook Off. The online films demonstrate the individual functions of the appliance.

Brand identity, art direction & design
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