Creative Direction and Film

Breville & Heston.
The Quick Touch TVC. 
Mastering the art of the microwave. Once again Breville has lived up to their reputation of being true innovators in the kitchen, with the development of the new Microwave oven that varies the temperature and time whilst cooking. We were fortunate to be working with Heston Blumenthal and true to form it was expected that we produce something Heston-esque. The solution was to use the idea of 'simple' to educate consumers about the value of the device through demonstration but add a little magic and humour into the mix.

Film by Luscious


Creative Direction and Film

Breville & Heston.
The Quick Touch TVC. 
Mastering the art of the microwave. Once again Breville has lived up to their reputation of being true innovators in the kitchen, with the development of the new Microwave oven that varies the temperature and time whilst cooking. We were fortunate to be working with Heston Blumenthal and true to form it was expected that we produce something Heston-esque. The solution was to use the idea of 'simple' to educate consumers about the value of the device through demonstration but add a little magic and humour into the mix.

Film by Luscious