SBRC
Identity/Place Branding

A first in the world: a Net Zero (Energy & Water) building dedicated to sustainable building research. The Sustainable Buildings Research Centre (SBRC) is a new multi-disciplinary University facility, based in Wollongong Australia. It hosts a wide range of research and industry collaborations to address the challenges of making buildings sustainable. Made was tasked with cutting through the highly complexed research dialogue, and creating an easy to comprehend brand system. A comprehensive brand project, starting with a definition piece (strategy) and the core identity. Numerous touchpoints were created ranging from corporate profile, tour guides, wayfinding signage, interpretive signage, interactive display screens, gallery spaces, and general literature.

SBRC
Identity/Place Branding

A first in the world: a Net Zero (Energy & Water) building dedicated to sustainable building research. The Sustainable Buildings Research Centre (SBRC) is a new multi-disciplinary University facility, based in Wollongong Australia. It hosts a wide range of research and industry collaborations to address the challenges of making buildings sustainable. Made was tasked with cutting through the highly complexed research dialogue, and creating an easy to comprehend brand system. A comprehensive brand project, starting with a definition piece (strategy) and the core identity. Numerous touchpoints were created ranging from corporate profile, tour guides, wayfinding signage, interpretive signage, interactive display screens, gallery spaces, and general literature.