Identity and Place Branding

Sustainable Buildings Research Centre.
A first in the world: a Net Zero (Energy & Water) building dedicated to sustainable building research. The Sustainable Buildings Research Centre (SBRC) is a new multi-disciplinary University facility, based in Wollongong Australia. It hosts a wide range of research and industry collaborations to address the challenges of making buildings sustainable.
 

Identity and Place Branding

Sustainable Buildings Research Centre.
A first in the world: a Net Zero (Energy & Water) building dedicated to sustainable building research. The Sustainable Buildings Research Centre (SBRC) is a new multi-disciplinary University facility, based in Wollongong Australia. It hosts a wide range of research and industry collaborations to address the challenges of making buildings sustainable.
 

Made was tasked with cutting through the highly complex research dialogue, and creating an easy to comprehend brand system. A comprehensive brand project, starting with a definition piece (strategy) and the core identity. Numerous touchpoints were created ranging from the corporate profile, tour guides, wayfinding signage, interpretive signage, interactive display screens, gallery spaces, and general literature.

Made was tasked with cutting through the highly complex research dialogue, and creating an easy to comprehend brand system. A comprehensive brand project, starting with a definition piece (strategy) and the core identity. Numerous touchpoints were created ranging from the corporate profile, tour guides, wayfinding signage, interpretive signage, interactive display screens, gallery spaces, and general literature.